After more than twenty years of producing some of the most popular NVIDIA graphics cards on the market, EVGA has decided to end its partnership with NVIDIA and leave the GPU business entirely. The announcement came as a surprise to many PC enthusiasts, especially given EVGA’s reputation for high-quality hardware and excellent customer support. So why did one of NVIDIA’s longest-standing partners decide to walk away?
According to EVGA, the decision came after years of growing frustration with how NVIDIA manages its relationships with board partners. EVGA claims it was often excluded from important information about product launches, pricing, and driver updates. In some cases, NVIDIA even released key details to the press before informing partners like EVGA, making it difficult for the company to plan and remain competitive.
Profit margins also played a big role. As NVIDIA began selling its own Founders Edition cards directly to consumers, board partners like EVGA faced increased competition at lower prices, which made it hard to turn a profit. Reports suggest EVGA sometimes sold high-end cards, such as the RTX 3080, at little to no profit just to stay in the game. This financial strain, combined with a lack of transparency from NVIDIA, ultimately pushed EVGA to leave the market.
Despite speculation, EVGA has made it clear it will not switch to making AMD or Intel GPUs. Instead, the company plans to focus on its other product lines, including power supplies, motherboards, and peripherals. EVGA has also reassured customers that it will continue to honor warranties and provide support for all existing graphics cards still in use.
For many loyal fans, EVGA’s decision marks the end of an era. The company built its reputation on premium GPUs and unmatched customer service, and its departure from the graphics card market leaves a noticeable gap. While it’s unclear if EVGA will ever return to the GPU business, the decision highlights the challenges of working in an increasingly competitive and tightly controlled industry.
In the end, EVGA chose to walk away from its partnership with NVIDIA to preserve its business, its values, and its long-term sustainability. While the move disappointed many PC gamers, it’s a reminder of how difficult the market has become even for the most trusted names in hardware.
